marketing – Ikemsjournal

South Africa and the rest of Black Africa: Yesterday is Gone, You didn’t Save Me to Eventually Choke Me

Jun 12. 2026

The ongoing World Cup in the USA, Mexico and Canada allowed South Africa to have a foretaste of the form and nature of their relationship with the rest of Africa,...

Perception

When a double-decker trophy parade exposed the underbelly of the brand Enugu State was building for itself

Jun 06. 2026

Enugu state is in retardation as the governor embarks on one failed project after another...

Perception

Two content creators summarise the story of Nigeria, but Mr. President cuts a hole through the narrative

May 30. 2026

A Ugandan content creator, who goes by the name Gladys Simpo, has not stopped telling the story of her experience in Nigeria since she returned home after attending the wedding...

brands, marketing, Uncategorized

The Nigerian bearish beer market why young people are said to be avoiding beer

X3M Ideas, easily Nigeria’s fastest-growing marketing communications agency, through its research arm, X3M Intelligence, recently released a report on the Nigerian beer industry. I have not seen the report, but...

brands, Opportunities

Nigeria is still a growth frontier, as Airtel Africa’s annual report indicates

May 14. 2026

Airtel Africa recently released its annual report for the year ended March 2026, and the first thing one could see is the growth profile of the African continent. The continent...

marketing, Perception

How are the newly registered banks distinguishing themselves?

May 03. 2026

Banks operating in Nigeria today can be classified into three sets. Although the newest set of banks are not making any effort to distinguish themselves in any other way apart...

brands, marketing

Brewers in Nigeria are hard of hearing, slow at learning from their own sad experiences

Apr 24. 2026

International Breweries Plc, early in April 2026, excited the market with the release of its impressive annual report, which showed Profit After Tax ending the year at the north of...

marketing, Perception

From poking the ribs of competition, to giving values to customers, Sterling Bank becomes a darling

Apr 07. 2026

I opened an account with Sterling Bank, lured by their different approach to marketing. When you encounter Sterling on the streets of social media, they look like they were out...

brands, marketing

Life needs a life, its own life, not a fight with a local Champion

Mar 30. 2026

Nigerian Breweries is facing more challenges than it is willing to accept. Its products are expiring in trade and that is something an FMCG shouldn’t face in a tanking market...

brands, marketing

What could return Nigerian Breweries to the days of hemorrhage might lie within

Mar 26. 2026

Nigerian Breweries Plc recently announced increases in price points for its products. People who watch developments in the global economy will easily agree it was time to sell a bottle...

brands, marketing

The Nigerian antisemitism roars into the open and it booms from Bokku supermarket

Oct 29. 2025

How did the Advertising Standards Panel (ASP), the vetting arm of the Advertising Regulatory Council of Nigeria, allow a material submitted by Bokku supermarkets chain to pass through its regulatory...

Older Posts