The initial reaction of most marketing communications players on encountering a headline such as the one I have chosen for this intervention is to dismiss it as one of those...
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While Sam Omatseye is taking a forceful vacation from the backlash he incurred from his recent baseless attack on the person and aspiration of the Labour Party presidential candidate, Peter...
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It is obvious that the Catholic Church in Nigeria has lost the fight to rein in one of their most vocal evangelists in the southeast, who has carved a niche...
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Without being conscious of what he was doing, transport and logistics billionaire, Dr. Chidi Anyaegbu, of the Chisco Transport fame, may have triggered what will likely define, no, redefine the...
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As part of the general requirements for the selection of candidates that will fly its flag in the presidential elections coming up in Nigeria in 2023, the All Progressives Congress constituted a panel...
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If there is one thing that will stand between advertisers and success in this digital era, it has to be the speed with which they strive to take advantage of...
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The presidential primaries of the Peoples Democratic Party (PDP), held in the twilight of May 28, 2022, set off fireworks of mixed feelings in different parts of the country. For...
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Customer service Every business, large or small, makes conscious, sometimes spirited, attempts to project it as the sprocket that enables its rotation and if you like, forward thrust. Either seriously or...
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I have always wondered why pharmaceutical companies consistently hold the record of producing the poorest television commercials. Think about it. The most annoying television commercials you’d ever see on television...
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I read with profound consternation, a report credited to the Human Rights Association of Nigeria that put a stamp of selective meddlesomeness on the increasingly questionable focus of the association....
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This is the second time since I started publishing articles under this eponymous platform, that the revered champion of African liberation from colonial debasement, Dr. Nnamdi Azikiwe, is appearing on...
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When tact and discretion are thrown to the dogs, we concede the moral high ground to those we may wish to present as our enemies. The paragraph above is the thesis of this intervention...
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