marketing – Ikemsjournal

It isn’t the dollar rate, Nigerian Breweries; Prolicidal marketing is choking your brands

Nov 29. 2023

Let me start with a “definition of concept” as often used by researchers, and the only thing I am going to define here is the word, “prolicide, as can be gleaned from...

marketing

Abobaku branding: Dear Goldberg Black, Trophy is failing, not just because it was called a “stout”

Nov 21. 2023

Weeks before the earth-shaking launch of Trophy Stout by AB InBev’s International Breweries in March of the year 2020, I had a discussion with someone who worked (I think he still does)...

marketing

Ohanaeze, Enugu Governor, Osita Chidoka, and their poor readings of development metrics

Sep 15. 2023

Two things happened in quick succession in Enugu State that generated a lot of media mentions in late August and early September 2023, and they were the Economic Roundtable hosted by the...

Perception

Dung beetles in Enugu who, with no honour, steal people’s identity to propagate illegitimacy

The dung beetles of Enugu (áda n’éri nsi!) will never learn. On August 13, 2023, the unscrupulous hacks in Governor Peter Mbah’s media team, published an article where they made spurious claims against...

Perception

Stockholm syndrome and the dud attacks from Ifeanyi Ossai’s minions

Aug 13. 2023

One of my favourite quotes among those credited to the French emperor, Napoleon Bonaparte, was one I came across in 1991 while reading William Doyle’s book, The History of the...

Perception

Peter Mbah’s albatross is not only his NYSC discharge certificate; there is a roach called Reuben Onyishi

Aug 02. 2023

I am not in a position to entertain any compassion for the man I choose to describe as the usurper Enugu State Governor, Peter Mbah, because I am one of...

marketing

ADVAN’s God-complex as the impediment to industry reforms

Jun 13. 2023

For years players in the Nigerian marketing communications industry, it has long been known (some still suspect) that the Advertisers Association of Nigeria (ADVAN) has grown to see itself as the benefactor of...

Perception

Who is really advising Peter Mbah?

May 16. 2023

While taking a break from my work yesterday, May 15th, 2023, I decided on a tour of the social media. It has been my way of resting, and reinvigorating myself...

Perception, Politics

Reuben, his psychotic fixations, and the universalization of political rhetoric in Enugu

Oct 26. 2022

When I set out to expose Reuben “Kpakwuregede” the lunatic masquerading as Enugu’s political communications local champion, my objectives were simple and they were, first, to save the, mostly innocent...

marketing

The future of advertising in a world that now counts, not in seasons, but in moments

Sep 23. 2022

The initial reaction of most marketing communications players on encountering a headline such as the one I have chosen for this intervention is to dismiss it as one of those...

marketing, Perception

Oga Sabinus might successfully use Peak to milk Gala, and you can’t blame him!

May 31. 2022

If there is one thing that will stand between advertisers and success in this digital era, it has to be the speed with which they strive to take advantage of...

Perception

In appreciation of Remita for lighting the path of customer service

May 26. 2022

Customer service Every business, large or small, makes conscious, sometimes spirited, attempts to project it as the sprocket that enables its rotation and if you like, forward thrust. Either seriously or...

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