marketing – Ikemsjournal

Who is really advising Peter Mbah?

May 16. 2023

While taking a break from my work yesterday, May 15th, 2023, I decided on a tour of the social media. It has been my way of resting, and reinvigorating myself...

Perception, Politics

Reuben, his psychotic fixations, and the universalization of political rhetoric in Enugu

When I set out to expose Reuben “Kpakwuregede” the lunatic masquerading as Enugu’s political communications local champion, my objectives were simple and they were, first, to save the, mostly innocent...

marketing

The future of advertising in a world that now counts, not in seasons, but in moments

Sep 23. 2022

The initial reaction of most marketing communications players on encountering a headline such as the one I have chosen for this intervention is to dismiss it as one of those...

marketing, Perception

Oga Sabinus might successfully use Peak to milk Gala, and you can’t blame him!

May 31. 2022

If there is one thing that will stand between advertisers and success in this digital era, it has to be the speed with which they strive to take advantage of...

Perception

In appreciation of Remita for lighting the path of customer service

May 26. 2022

Customer service Every business, large or small, makes conscious, sometimes spirited, attempts to project it as the sprocket that enables its rotation and if you like, forward thrust. Either seriously or...

marketing

Jay Jay Okocha, Lonart and the limits of falsehood in advertising

May 20. 2022

I have always wondered why pharmaceutical companies consistently hold the record of producing the poorest television commercials. Think about it. The most annoying television commercials you’d ever see on television...

brands

An encounter with the saucy “SARS” officer at Ikeja Electric

Dec 14. 2021

I live in an apartment that has, since 2014, enjoyed the privilege of having prepaid electricity meters. For this, I have been grateful, given the burden of estimated bills and...

Perception

Big Brother Naija Reunion, shifting morality and the role models we are building

Jul 03. 2021

On June 23, 2021, a lady-friend who works in one of the biggest marketing communications groups in Nigeria, (I will not mention her name because I do not have her...

brands

Reasons Ronaldo, Pogba should be punished for what they did to brands

Jun 27. 2021

The dust raised by Christiano Ronaldo, Paul Pogba and Manuel Locatelli at the 2020 European Football Championships may have begun to settle, but that shouldn’t mean an overlook of the matters arising from...

Perception

Fossilized public communications strategies and a government that does not care

Jun 19. 2021

It seems, from every available evidence, that the rapid growth of public relations practice in Nigeria did not affect Public Communications; if anything, Public Relations appears to have totally left Public Communications behind...

Opportunities

Femi Fani-Kayode, the serial monogamist who loves spare parts dealers

Jun 03. 2021

If you add former Most Beautiful Girl in Nigeria, Bianca Onoh (who later became Mrs. Bianca Ojukwu) to the list of Femi Fani Kayode’s known women, the tally comes to...

marketing

10 lessons Fr. Mbaka’s fight with his Bishop has for business and leadership

May 11. 2021

Rev. Fr. Camelius Ejike Mbaka has been making headlines across Nigeria and beyond since April 29, 2021, when a video of his sermon that was critical of Nigeria’s President, Muhammadu...

Older Posts