The initial reaction of most marketing communications players on encountering a headline such as the one I have chosen for this intervention is to dismiss it as one of those...
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If there is one thing that will stand between advertisers and success in this digital era, it has to be the speed with which they strive to take advantage of...
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Customer service Every business, large or small, makes conscious, sometimes spirited, attempts to project it as the sprocket that enables its rotation and if you like, forward thrust. Either seriously or...
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I have always wondered why pharmaceutical companies consistently hold the record of producing the poorest television commercials. Think about it. The most annoying television commercials you’d ever see on television...
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I live in an apartment that has, since 2014, enjoyed the privilege of having prepaid electricity meters. For this, I have been grateful, given the burden of estimated bills and...
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On June 23, 2021, a lady-friend who works in one of the biggest marketing communications groups in Nigeria, (I will not mention her name because I do not have her...
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The dust raised by Christiano Ronaldo, Paul Pogba and Manuel Locatelli at the 2020 European Football Championships may have begun to settle, but that shouldn’t mean an overlook of the matters arising from...
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It seems, from every available evidence, that the rapid growth of public relations practice in Nigeria did not affect Public Communications; if anything, Public Relations appears to have totally left Public Communications behind...
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If you add former Most Beautiful Girl in Nigeria, Bianca Onoh (who later became Mrs. Bianca Ojukwu) to the list of Femi Fani Kayode’s known women, the tally comes to...
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Rev. Fr. Camelius Ejike Mbaka has been making headlines across Nigeria and beyond since April 29, 2021, when a video of his sermon that was critical of Nigeria’s President, Muhammadu...
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Two young Nigerians inspired this article, the subject of which has been nagging my intellectual interrogation horizons for some time, given developments around us. These two are Charles Ogbu and...
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We had better be ready for it – the world has recorded very significant changes since this COVID-19 pandemic surprised even the most proactive, slamming a gate against the world and altering systems...
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